The companies place the customers at the advantage of enjoying free samples for various reasons. They give away many samples of their products fore free with an intention that if the customer likes the product, then they are likely to buy it and use it regularly in the future. Customers will sometimes be hesitant t spend their hard earned money trying out new things. If the new product they try turn out to be a stuff of poor quality, then much strain is felt upon the wallet as well as the emotions. Getting a chance to try out a new stuff without upsetting the pockets much attracts the customers to trying out the product once or twice. Above these is the fact that it enhances the advertising for the company. Anyhow, each company has to pay off a quality amount on advertisement. Advertising through distribution of free samples is much cost- effective when compared to other means. A customer liking the product will definitely have his contribution to increasing the popularity through mouth to mouth recommendation of the products. They make use of various web sites that post details about the companies and the offers of free samples by them. The registration through the web site is then passed on to the company by the web site according to which the company makes the delivery of free samples.